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NorthStar Gaming Expands with BettorView Deal

a handshake on the puzzle screenNorthStar Gaming's player acquisition juggernaut continues to trundle forward thanks to a recently announced deal with BettorView, a technology and marketing services provider that supplies sports betting content, helping drive engagement between the punter and the operator.

The deal, which was struck at the back end of last year, is expected to boost player acquisition numbers for NorthStar Gaming, adding to a sense of excitement around the company after some positive third-quarter financial results.

In a statement, NorthStar Gaming CEO Michael Moskowitz said: "Partnering with BettorView will fuel growth and expansion of the NorthStar Bets player base while also increasing brand awareness amongst priority audiences. The restaurant and bar space is a great sector to reach target consumers who have a high propensity to wager and are often watching live sports and games in a social environment."

Highlighting his company's delight with the collaboration and what his company can offer NorthStar Gaming, BettorView CEO Javier Vargas said: "Our technology allows our gaming and venue partners to customize and localize content so that it fully resonates for sports fans while also educating them on sports betting and responsible gambling in general. As a Canadian-owned gaming brand with deep Ontario roots, NorthStar shares our appreciation for authentically reaching Ontario sports fans, and we're proud to partner with them."

What Does BettorView Bring To The Table?

The company is renowned for capturing and retaining customers' attention, keeping them engaged with analytics, betting information, and exclusive offers available through a specific operator as they eat, drink, and socialize while watching a live sporting event.

They are innovators, and the company can lay claim to inventing the first-ever plug-and-play solution, which supplies players with original and vital updates on live sporting events. Essentially, when a punter is sitting in a bar or betting establishment in Canada or the USA and having a flutter on the big game, they are likely following the game through technology provided by BettorView.

Key game stats, such as possession, shots on target, and take-on, are displayed in line with the latest prices at the operator in question. All of it combines to create a holistic betting experience for the player.

Acquisition To Strengthen NorthStar Gaming's position in Canada

The news comes off the back of an exciting end-of-year update from Moskowitz in a conference call to investors and analysts.

The launch of NorthStarBets.com across Canada, a partnership with British gaming giant Playtech, and some promising business numbers, including "higher average deposits and higher casino turnover, and GGR attributed to content from players who utilize our insights content" have helped fuel optimism around the prospects of NorthStar Gaming, despite operating in a hyper-competitive environment.

The rollout of NorthStarBets.com has been particularly successful - according to a Q3 update, there was a year-on-year increase in total wagers of 140%, while there was a 120% increase in gross gaming revenue in Q3 of 2023 compared to Q2.

Other Companies To Work With BettorView

NorthStar Gaming joins a host of famous brand names to work with BettorView.

Indeed, their partnership with Hooters in the run-up to the 2020 Super Bowl was a perfect example of what BettorView could offer NorthStar Gaming, a company that works closely with sports bars and betting institutions.

In Hooters locations across Indiana, New Jersey and Pennsylvania, they added TVs with betting odds from a NorthStar Gaming competitor BetRivers and in-game stats.

The move helped drive a surge in activations and retention of customers for BetRivers ahead of one of the biggest annual sporting events in the world.

Other partners include the Philadelphia 76ers, Bowlero, and Caesars Entertainment.

Why The Future Of Sports Betting Could Be With A Side Of Fries

One main reason this deal is pushed through is because NorthStar Gaming wants to increase customer acquisition and retention. They have identified the social sports betting scene as an area they can target.

In 2020, at the SBC Digital Summit North America, Seth Schorr, CEO of Fifth Street Gaming, predicted the next generation of sports-betting venues will be more like sports bars.

The head of the hospitality and casino-management company, famous for its operation of the Downtown Grand in Las Vegas, said: " I think certain casinos and venues should be smaller and more intimate that look more like a sports bar than a sportsbook. I believe most sportsbooks of the future will look more like sports bars and will have technology, like kiosks and odds displays, in them, plus servers who are trained to help (bettors place sports wagers)."

There is nothing to suggest Mr. Schorr's prediction is not coming to fruition - and NorthStar Gaming is capitalizing to further enhance its brand.

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Dmitry Rogalchuk
With over 5 years of experience in iGaming, Dmitry Rogalchuk leads a content team at CasinoCanada, ensuring that every article on the CasinoCanada website is informative and engaging for our readers.
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The University of British Columbia
The University of British Columbia & McGill University degrees, strategic marketing & content leadership expertise, sales strategies development
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Last updated on: 20.02.2024

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