In a call to analysts and investors, a stirring speech from the CEO of NorthStar Gaming, Michael Moskowitz, offered further hope to business insiders that the company is headed in the right direction for 2024.
The company, which operates the NorthStarBets brand in Ontario under an Alcohol and Gaming Commission of Ontario (AGCO) licence, had a big year in 2023 with the launch of NorthStarBets.com across Canada. Previously, the site was only available in Ontario, but it is now available in every province and territory after a regulation change.
He told participants on the call that they are well-positioned in Canada: "The market is huge. Ontario, the largest province, was regulated in April 2022. We launched in Ontario in May 2022 and launched our brand in November to the rest of Canada."
"Our product is built in partnership with the best of gaming and tech providers in the industry. It really gives us a unique business proposition and has fundamentally changed the way we deliver content."
Mr Moskowitz alludes to a partnership with British gaming giant Playtech - earlier in 2023, NorthStar Gaming completed a strategic investment with the slot developer in a deal worth C$12.25 million. As part of the deal, Playtech will help drive online operations, managed services and market expansion as part of its duties.