What happens when two giants of their respective fields team up? We could be about to find out.
The betting behemoth BetMGM is in discussions with X owner Elon Musk to integrate its platform into X (formerly known as Twitter), opening up betting opportunities to site users in regulated regions.
Live odds and promotional links would point directly to the BetMGM site under the terms of the reported agreement, though concrete contract details have yet to be released.
There is hope the deal will be ratified and live before the Super Bowl, which will take place in mid-February. It is an event that engages millions of users and sports fans worldwide, offering unrivalled access to the eyes and ears of American Football betting enthusiasts.
While the deal won't make much of a dent in the estimated 50% decline in sales from 2021 for X, it could signify the company's willingness to allow consumer-facing companies to advertise on the social media platform moving forward.
It could be an important moment in the company's quest to turn its fortunes around.