Alberta seeks proposals for gambling addiction services
After following in the footsteps of Ontario by launching its very own regulated iGaming market, Alberta is moving forward with new services for gambling addiction. Although Recovery Alberta is up and running, the province is looking to fund additional services.
According to the Mental Health and Addiction Ministry, no one should have to "struggle with addiction alone." The ministry added that new programs designed to curb gambling-related addiction will be funded by revenue the government is set to gain from the newly launched iGaming system.
Prioritising social responsibility initiatives
In Alberta's newly regulated market, up to 20% of revenue and 1% of bets will be set aside. The money will go into social responsibility initiatives. This includes addiction services and educational campaigns.
Dozens of sportsbooks and casinos are already taking wagers from Albertans, and according to Service Alberta Minister Dale Nally, the goal is to keep them safe from black market operators.
The minister also conceded that Alberta could see increased cases of gambling addiction. As such, the government is calling for applications from organisations that provide enhanced support to those struggling with problem gambling.
Applicants have until September 10
The deadline has been set for organisations interested in the new opportunity. What remains is to see how many applications will be approved. Meanwhile, Albertans looking for gambling resources and help can use the 211 Alberta hotline.
The new call for applications comes amidst many other initiatives to help create a sustainable iGaming ecosystem. Concerns about the flood of online gambling ads are already raising eyebrows, while a self-exclusion system was available on day one.
Pundits expect many organizations to come through, as Alberta continues with efforts to give its iGaming market the strongest foundation.
Industry commentator Allan Asava says:
“Across all fronts, Alberta is dealing with black market operators, competition from offshore platforms, gambling advertising restrictions, and now, gambling addiction services. The model might have been set by Ontario, but Alberta is pushing the needle forward.
If the plan is followed, players may have access to more helplines and resources before the end of the year. However, it remains to be seen if the government will efficiently fund and maintain oversight across the board. For players, it seems like Alberta has everything set for strict regulation and a safety focus.
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