How to Stay Competitive in iGaming Market: Interview with Roman Guzikov

Our conversation with Roman shed light on the key factors driving Immerion Casino’s rapid growth, the challenges of staying ahead in a competitive market, and the thoughtful steps taken to ensure player safety.

Q: Hello Roman! Please introduce yourself to our readers and tell us more about your role as the Head of Affiliates at Immerion Casino.

A: Hello! I’m Roman Guzikov, Head of Affiliates at Immerion Partners. In my role, I oversee our affiliate program and work closely with our partners to drive growth. I’m responsible for developing affiliate strategies, managing relationships with our affiliates, and ensuring our program remains competitive in the fast-paced iGaming industry.

Q: How did your journey start at the company, and what do you like in your role the most?

A: I joined Immerion Casino recently in 2024, drawn by the opportunity to help build an affiliate program from the ground up. What I enjoy most about my role is the dynamic nature of the iGaming industry and the chance to work with diverse affiliates from around the world. Every day brings new challenges and opportunities for innovation.

Q: How complicated is it to stand out from the competition nowadays?

A: Standing out in today’s competitive iGaming landscape is undoubtedly challenging. With over 6,000 games from 80+ providers, we focus on offering a diverse and high-quality gaming experience. Our unique ‘Engine of Fortune’ feature for rewards and cashback offers helps differentiate us. We also emphasize our crypto-friendly approach and user-oriented design to appeal to modern players.

Q: What challenges has Immerion Casino faced in the iGaming industry in the past year, and how have you overcome them?

A: One of our main challenges has been navigating the complex regulatory landscape across different jurisdictions. We’ve invested in dedicated compliance teams and RegTech solutions to ensure we stay in line with rapidly changing regulations. Cybersecurity has also been a significant focus, given the 64% increase in iGaming fraud from 2022 to 2024. We’ve implemented robust security measures, including multi-factor authentication and end-to-end encryption, to protect our players.

Q: Can you tell us about the unique features that will help you achieve a leading position in the online casino niche?

A: Our crypto-focus sets us apart, offering players enhanced privacy and faster transactions. We’ve also implemented AI-driven systems for personalized gaming experiences and fraud detection. Our continuous 20% cashback offer and the ‘Engine of Fortune’ feature provide ongoing value to players. Our vast game selection of over 6,000 titles from top providers also ensures we cater to all player preferences.

Q: What of your company achievements are you proud of most of all?

A: We’re particularly proud of our rapid growth since launching in 2023. In just over a year, we’ve built a platform with over 6,000 games from 77 game studios. Our commitment to innovation is evident in implementing blockchain technology and AI-powered systems.

Q: How do you remain and return players to your platform?

A: Player retention is crucial in our industry. We use AI-driven analytics to develop personalized retention strategies. Our loyalty program offers ongoing rewards to frequent players. We also focus on regularly updating our game selection, implementing community-building features, and providing excellent customer support to keep players engaged.

Q: What measures do you implement to provide responsible gaming with a secure, innovative, and entertainment-driven player experience?

A: Responsible gaming is a top priority for us. We’ve implemented AI-powered systems to detect signs of problematic behaviour. Players can set deposit limits, self-exclusion options, and access self-assessment tools. We also provide players with activity tracking features to monitor their time and money spent. Our commitment to security is evident in our use of advanced encryption technology.

Q: What are your predictions about which trends the iGaming industry will strengthen, and how do they relate to your plans for the company`s future?

A: We anticipate continued growth in mobile gaming, live casino experiences, and blockchain-based gaming.

The integration of VR and AI technologies will likely reshape player experiences. We’re also seeing potential in emerging markets like Africa and Southeast Asia. Our plans align with these trends – we’re investing in mobile optimization, expanding our live casino offerings, and exploring VR possibilities. We’re also looking to strengthen our position in crypto gaming and expand into new regulated markets.

Q: Finally, what message would you like to send to the loyal players of Immerion Casino and those considering joining?

A: To our loyal players, thank you for your trust and support. We’re committed to continuously improving your gaming experience and offering the best value in the industry. For those considering joining, we invite you to experience our vast game selection, innovative features, and player-centric approach. At Immerion, we’re dedicated to providing a secure, entertaining, and rewarding online casino experience for all our players.