How Artificial Intelligence Will Change iGaming: CasinoCanada Experience

Artificial intelligence and machine learning are transforming industries around the world. The market value of AI is forecast to reach $267 billion by 2027. It also influences the iGaming landscape, offering great opportunities for game developers, operators, and players. CasinoCanada put itself at the forefront of this trend by integrating AI technology to automatically analyze online casino certifications, terms and conditions and many other important considerations. This innovation will allow users to better evaluate the risks associated with gambling and make the gaming process safer. AI in online games also has other advantages that CasinoCanada will make use of.

AI-powered CasinoCanada Bot - Olivia

AI-powered CasinoCanada Bot - Olivia

With just one click, we will assist Canadian players in verifying whether they can legally play at any casino by checking its terms and conditions. Let's say you're an 18-year-old Canadian living in Vancouver who wants to use Interac as a payment method. Our AI-powered CasinoCanada Bot Olivia will analyze the latest casino terms and conditions and provide a response regarding the regulations. 

This AI bot is currently undergoing beta release testing and will be available to the general public in July 2023. Please feel free to contact us if you'd like to try out the closed group beta release.

Our next planned feature is to allow users to have the AI analyze all available offers and suggest the best one based on their deposit amount and game preferences as well as the bonus types, wagering requirements, and withdrawal speeds of the casinos.

How AI Works in Game Development

How AI Works in Game Development

To make a long story short, AI is a set of algorithms and programs that analyze a volume of data and perform specific tasks without human intervention.

The birth of AI in video games began before the industry became a part of many people’s lives. One of the earliest experiences with this technology dates back to the 1950s. Alan Turing created the Turochamp algorithm, which was able to analyze the position of chess pieces on the board in order to choose the best move. In the seventies, games began to conquer the market, and artificial intelligence was given more and more attention. The revolutionary step in the development of gaming AI came in 1997 when world champion Garry Kasparov lost to IBM’s Deep Blue in chess.

Now developers actively use AI to create more complex and dynamic games in less time. The global game-based learning market is projected to reach $79.9 billion by 2031. CasinoCanada shares some examples of how AI works in casino game development:

  • Predictive analytics. AI is used to predict the actions of players. For casino games, there is the possibility of deeper analysis due to the integration of the neural network with the game engine. The bottom line is that players provide a huge amount of information: the number of entries and exits, the principles of behaviour in various situations, the frequency of entering the application, the presence or absence of a reaction to mailing lists and push notifications and so on. Based on this, the neural network can continuously analyze the causes of behaviour - for example, leaving the game, and help optimize iGaming services.
  • New releases. AI technology can analyze player data to determine which types of games and features are most popular. Developers will be able to use that information to release new casino games. AI algorithms will also be suitable for automating game testing, which reduces the time and resources required for fixing bugs manually. Such features help to create higher-quality games.

What Are the Benefits of AI in iGaming

Artificial intelligence is essential in the iGaming industry as it enables the detection and prevention of gaming security issues. By identifying risky behaviour, operators can ensure online gaming remains an enjoyable experience for all players.

Using AI, iGaming companies can stay ahead of the competition and provide their users with the best experience. The practice implemented by CasinoCanada shows that AI technology is a solid option for improving the gaming process and the quality of customer service.

Let’s look at the most usable features and benefits of AI in online gaming:

Detection of Fraudulent Activities

1. Detection of Fraudulent Activities

Fraud is a major problem in the gaming industry. Using artificial intelligence technology, operators can protect themselves and their players from fraud and ensure fair and safe gaming.

Here’s how it works: AI algorithms can analyze player behaviour in real-time to detect suspicious activity. AI detects any anomalies that imply unscrupulous user activity, such as using bots, suspicious financial transactions, player collusion, and so on. This technology can also help operators prevent money laundering, which is another major concern for the industry.

Personalized Recommendations and Promotions

2. Personalized Recommendations and Promotions

With the help of AI, CasinoCanada will be able to offer customers a personalized gaming experience. As we’ve mentioned, the main advantage of using algorithms is the collection and analysis of information. There is a huge amount of data in the iGaming industry. According to the New York Times, 2.7 billion people played games in 2020. This means that gamers make up over 34.6% of the world’s population. The AI algorithm can study the user’s betting history to understand their style and determine their favourite games. Based on this information, the platform will recommend similar games or promotions that the user may like. Other iGaming companies should pay attention to this feature because this can increase interaction with the service and lead to a more positive gaming experience.

It is also worth noting that personalized recommendations increase profitability for an iGaming service. The more often and accurately the platform selects offers and promotions for users, the more likely it is that the player will make an additional bet or make a deposit.

In addition, personalized service is always more valuable to customers, so this practice will increase player engagement.

Responsible Gaming Environment

3. Responsible Gaming Environment

AI can be used to identify players who may have gambling problems. The algorithms find any potentially risky behaviour, such as excessive spending or long game times.

Then the system can send a message that prompts the player to take a break or seek help. Alternatively, AI can alert operators to this behaviour, allowing them to provide support to the player. This will help create a safer and more responsible gaming environment.

Additionally, AI can create customized budget plans for users based on their gaming patterns. These tools will help keep track of income and expenses. Players will be able to receive alerts about their limits. Because of this, players can better manage their finances.

4. Engaging and Immersive Games

4. Engaging and Immersive Games

Developers have to keep many factors in mind if they want to create the most realistic online games. For example, to run a good online casino, they should consider gameplay, the appearance of the casino, sounds and music, as well as the methods of interaction between players and dealers.

AI can play a key role in these tasks. By analyzing the behaviour of the players, it learns their preferences and can make it clear what the most popular games are, and which features users like the most. This information will be used by developers to create specific game elements that will increase player engagement.

Another way to use AI to increase immersion is to create more realistic graphics and animations. Technology can mimic the objects and settings of real places to design a virtual world that is similar to reality.

And finally, AI optimizes the performance of services, preventing errors and overloads on servers. It collects system load data during gameplay and determines where performance can be improved to keep games running smoothly. If the online service does not lag, this greatly increases user loyalty.

The Future of AI in iGaming

The Future of AI in iGaming

The integration of AI into iGaming is just getting started. As technology advances, we can expect to see new ways to use AI in the industry.

The benefits of AI in iGaming are clear - from creating more immersive games to improving player safety. CasinoCanada has made a far-sighted decision to take advantage of AI now. And over time, more and more services will begin to implement AI algorithms in their products to provide the best customer service. One potential area of AI implementation is the development of chatbots that can provide users with personalized support and recommendations. Chatbots are a valuable tool for online gaming companies as they provide 24/7 support and reduce the load on the service centre.

In the future, the development of AI in gameplay will likely not be focused on creating more complex games. Instead, developers will focus on how to create a unique gaming experience for each user. Today, gamers pay a lot of attention to detail - this includes not only the quality of the graphics but also how interactive the game is. It is AI that can take the gaming experience to the next level.

Dmitry Rogalchuk
With over 5 years of experience in iGaming, Dmitry Rogalchuk leads a content team at CasinoCanada, ensuring that every article on the CasinoCanada website is informative and engaging for our readers.
Head of Content
The University of British Columbia
The University of British Columbia & McGill University degrees, strategic marketing & content leadership expertise, sales strategies development
Expert in:
  • Content Management
  • Latest News in iGaming
  • Gambling Industry Knowledge
Last updated on: 19.03.2024

Top rated casinos

Related articles

Please turn your device for the best gameplay
By using this website, you agree with our use of cookies to improve its performance and enhance your user experience. More info on our cookies policy page.