CasinoCanada is looking for a Head of PR to join our team. As the Head of PR, you will play a pivotal role in shaping and enhancing our brand’s reputation while driving engagement and awareness within this rapidly evolving landscape.
Requirements
- Advanced+ proficiency in English
- Previous experience in digital PR or journalism
- Strong teamwork and communication skills, possessing the ability to collaborate effectively with other departments and specialists, such as the content, marketing, and product teams
- Highly sociable with excellent networking skills
Responsibilities
- Develop and implement effective digital PR strategies to enhance brand visibility and reputation
- Establish and maintain relationships with influential individuals in digital media, including online journalists, bloggers, and industry influencers
- Create and send compelling pitches to site owners, journalists, editors, and other media professionals to secure online press coverage
- Develop and maintain a comprehensive media contact database and curate relevant contact lists for our campaigns
- Identify suitable influencers to collaborate with on campaigns, negotiate payments, and assess content quality
- Gather performance data from PR campaigns and use these insights to optimize future outreach plans
- Collaborate with copy and design teams to create engaging content and media kits for our campaigns
- Secure interviews with online publications and coordinate business profiling opportunities
- Utilize key metrics such as impressions, click-through rates, social shares, and sales to measure the effectiveness of digital campaigns and generate comprehensive reports
Benefits
- The opportunity to work with one of the best affiliate teams in the world and join a team of talented and passionate individuals dedicated to delivering the best possible experience for our customers
- Competitive salary package
- Ongoing training and professional development opportunities to support your growth and success in the role