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#1 Canadian gambling guide

Head of Digital PR



CasinoCanada is looking for a Head of PR to join our team. As the Head of PR, you will play a pivotal role in shaping and enhancing our brand’s reputation while driving engagement and awareness within this rapidly evolving landscape.

Head of Digital PR


  • Advanced+ proficiency in English
  • Previous experience in digital PR or journalism
  • Strong teamwork and communication skills, possessing the ability to collaborate effectively with other departments and specialists, such as the content, marketing, and product teams
  • Highly sociable with excellent networking skills


  • Develop and implement effective digital PR strategies to enhance brand visibility and reputation
  • Establish and maintain relationships with influential individuals in digital media, including online journalists, bloggers, and industry influencers
  • Create and send compelling pitches to site owners, journalists, editors, and other media professionals to secure online press coverage
  • Develop and maintain a comprehensive media contact database and curate relevant contact lists for our campaigns
  • Identify suitable influencers to collaborate with on campaigns, negotiate payments, and assess content quality
  • Gather performance data from PR campaigns and use these insights to optimize future outreach plans
  • Collaborate with copy and design teams to create engaging content and media kits for our campaigns
  • Secure interviews with online publications and coordinate business profiling opportunities
  • Utilize key metrics such as impressions, click-through rates, social shares, and sales to measure the effectiveness of digital campaigns and generate comprehensive reports


  • The opportunity to work with one of the best affiliate teams in the world and join a team of talented and passionate individuals dedicated to delivering the best possible experience for our customers
  • Competitive salary package
  • Ongoing training and professional development opportunities to support your growth and success in the role
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