The development of AI technology offers an excellent opportunity for the industry to tackle the issues of problem gambling at root, according to the report.
"The industry should consider how technology can help identify key at-risk behaviours and identification with personalised interactions. Further, the industry should ensure it is equipped to provide signposting and assistance to players who are identified as high-risk. It is the role and responsibility of the industry, collectively, to invest and offer effective tools and information to protect players online."
Examples of such AI-powered tools could include flags on player accounts engaging in unhealthy betting patterns, a more sophisticated live support team, and improving money laundering identification.
Politicians Already Weighing In
In Brazil, the biggest country in Latin America, the understanding of the wholesome benefits of regulated gambling to broader society are well understood by those in power.
In the study, José Francisco Cimino Manssur, Special Advisor to the Executive Secretariat of the Brazilian Ministry of Finance, said: "The importance of Regulation and Responsible Gaming in the betting industry is becoming more evident every day. Through our efforts to regulate the sector, and with effective implementation of strong, Responsible Gaming practices, the players will experience a healthy, socially responsible relationship with due protection so that any undesirable residual risks of gambling are removed, transforming the experience into something truly pleasurable."
It is unsurprising to see politicians begin to get involved in the debate. According to forecasts by regulatory intelligence body Vixio, a regulated sports betting, casino, and bingo market in Brazil would be worth almost $3 billion in revenue by the end of 2027, and would rise to the top of the largest markets in the world.
James Kilsby, chief analyst for Vixio and a co-author of Vixio’s Latin America Online Outlook report, said: "Recent activity in Brazil’s Congress has sharpened minds across the global industry as to the potential of this major new market."