The exciting operator NorthStar Gaming is widening its online sportsbook and casino across the country after a business acquisition opened up the region for the company.
Due to licensing conditions, the operator, launched in May 2022, was initially only allowed to participate in the Ontario province. However, its partnership with Slapshot Media, which delivers bespoke services to betting and iGaming businesses, is opening up an entire frontier.
NorthStar chair and CEO, Michael Moskowitz, believes it to be an integral moment for the company.
In a statement, he said: "We are thrilled to take this ground-breaking step and become a truly national brand. As a Canadian company, we are confident we understand local consumers better than the large international competitors and offer a premium experience that best meets their needs.
"We expect the Canada-wide launch to be an important catalyst that drives growth in our customer base and revenues for years to come."
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