Canadian Casino for Ladies? Soon It Might Be a Thing

Despite its relatively new status as an online casino, Betty is garnering lots of praise for its holistic gambling experience.

With zero wagering requirements, quick withdrawals, and real customer support agents operating as part of a dedicated live chat service, it's little wonder as to why it's making such a splash.

Robin Reed, Managing Partner at HappyHour - a leading iGaming investor that announced its support of Betty in May last year - believes that by combining an unmistakable concept and extensive product potential driven by intra-company talent, Betty has a leg up on its rivals.

He said: "Betty has a clear vision and a plan to differentiate themselves in the market by prioritizing female online slot players and by building an in-house platform. It's a privilege to support their growth, both in terms of capital and product expertise, and we look forward to continuing on this exciting path together."

A spokesperson for Gaingels, an LGBTQIA+/ally investment firm, also pointed to the uniqueness of Betty.ca's brand positioning and the positive impact it could make in the sector.

"Sports betting and casinos have historically been marketed to men. In reality, women make up more than half of the market. We love Betty's mission to make the category more inclusive."

As mentioned above, it's been quite the year for Betty.ca since bursting onto the scene in 2023, and they have the numbers to prove it.

They can point to an eight-figure net revenue run rate growing at 30% month-over-month, partnerships with some influential investors backing the project, and some exciting goals in the pipeline. Growing its customer base, improving live operations, and elevating its premier proprietary platform.

The numbers appear to reflect a calculated decision to pursue the large market share of women who feel they are not represented in the iGmaing sphere.

It's the elephant in the room for many online sportsbooks and casinos - how do we responsibly market ourselves to a vast swathe of bettors who feel alienated in the modern iGaming world?

It's an obvious point, but women make up half of the population. If online betting companies can find a way to tap into this market, they will have access to a relatively untapped segment of society.

Undoubtedly, breaking stereotypes in general is also good for the industry - promoting inclusivity and diversity should be a standard bearer for all new betting companies. By actively encouraging women to participate in sports betting, gambling companies are breaking the stereotype that gambling is a male-dominated activity. This can attract a whole new demographic of customers.

Companies should also consider the broader benefits of diversifying their customer base. With women's perspectives and expertise being represented in leadership positions, gambling companies can benefit from fresh ideas and strategies that may have been overlooked in a male-dominated environment.

While most gambling companies appear to view women as an afterthought, Betty.ca is taking the initiative and making this demographic front and centre of everything they do. The best part? It's working.