Jevgenijs Ravdins

Career

Eugene’s career spans sports media, digital communications, and iGaming PR. He has worked as a translator, reporter, editor, social media manager and football commentator. Most prominently, from 2008 to 2021, he led a UEFA.com language edition as Editor-in-Chief.

His sports media work took him across Europe: he covered UEFA Champions League and Europa League finals, men's and women's EURO tournaments, and major football stories along the way. He witnessed John Terry's slip in the 2008 Champions League final in Moscow, interviewed Patrick Vieira on a freezing night outside Rubin Kazan's stadium, and put in long hours in Warsaw and Paris at EURO 2012 and 2016.

Originally from Riga, Eugene's favourite football memory is Latvia holding a star-studded Germany side to a 0-0 draw at EURO 2004, and the visible disbelief on the faces of German journalists in the Porto press stand. Beyond football, he follows ice hockey and basketball, both national sports in Latvia.

In 2023, Eugene joined CasinoCanada, moving into affiliate marketing and iGaming PR. As Head of Communications and Marketing, he oversees strategic partnerships, digital branding, and public relations for iGaming affiliate projects.

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Strong affiliate brands are built through useful content, trust, consistency and respect for the audience. PR and SEO work best when they serve long-term credibility, not short-term noise.

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