AI is Transforming Our Lives. How it Will Change the Daily Routine and Gambling Experience?

Image of AI Involving into Gambling Industry

If you haven't had your head stuck in the sand, there's a thing called AI knocking about. Depending on who you listen to, it will either doom us all to Armageddon or hasten us toward a utopia.

The iGaming sphere is not escaping the tractor beam that is AI at the moment – experts are in constant dialogue about how AI innovation will change the sector for the good and the bad.

Check out our deep dive into what it could mean for online gambling, the pros and the negatives, and its practical uses.

What Is Artificial Intelligence?

While we aren't quite at the stage of Jarvis whispering sweet nothings about your heart rate into our ears – a la Iron Man – it's developing at a phenomenal rate.

Artificial Intelligence (AI) is the simulation of human intelligence processes by machines, especially computer systems. It is a broad field that involves creating intelligent machines that can think and act like humans.

In simple terms, AI refers to the ability of a machine or computer program to learn from its environment, adapt to new situations, and perform tasks that typically require human intelligence.

How Can AI Affect My Experience At An Online Casino?

Some prominent examples exist where AI becomes impactful in the iGaming sector – starting with customer service.

One of the most common complaints an online casino customer makes about online casinos is the need for more salient knowledge on behalf of the operator's help department. Technological advancements over the previous few years have meant online casinos are turning away from human-led response teams. The trouble is that there is now an overreliance on chatbots to garner responses on important and sensitive topics requiring immediate consultation.

There is nothing more infuriating than a dead-end chatbot that refuses to answer the question or even puts you on the path to solving your query. Better AI will mean better chat response experiences and more streamlined problem resolution.

Personalization and recommendation systems will also get sharper and more accurate. With advanced algorithms, AI can analyze your gameplay data and preferences to suggest games you like, ultimately saving you time searching for games and creating incredible user interface shortcuts.

AI can also personalize bonuses and promotions based on your gameplay habits, making them more relevant and appealing.

There will be a particular focus on using AI to implement more immersive and complex loyalty and VIP programs at online casinos, particularly newly launched platforms. AI can mould AI-processed data to create a faster and more exciting loyalty scheme that finds the right balance between responsible and fun gameplay.

Then there is the safety aspect – online casinos deal with a significant amount of money every day, making them a prime target for cybercriminals. AI can help in preventing and detect fraud by constantly monitoring user behaviour and flagging any suspicious activities.

What Are The Potential Pros Of AI in iGaming?

Potential Pros Of AI in iGaming

Enough of killer robots, artificial overlords, and dystopian dictators – there are plenty of positives to be had from AI in iGaming.

Here are some such benefits:

1. Game Graphics

The advent of AI is about to make coding much easier, and with that development, game design should follow in the same footsteps.

Traditionally, improving game graphics has been a time-consuming and expensive process. Game developers have had to manually design and code every aspect of a game's visuals, from character movements to environmental details. This process can often result in games looking similar and lacking originality.

By training AI models with large datasets of images and videos, developers can teach AI algorithms to generate realistic graphics that mimic real-world environments.

2. Problem Gambling Prevention

AI will be a crucial weapon for healthcare professionals in the fight against disease, mental health issues, prevention, administration, and more. There are huge hopes it can quicken disease diagnosis, treatment selection, and lab testing.

Those sentiments are geared towards AI's role in identifying problem gambling or preventing it from manifesting in at-risk players.

If a player is exhibiting signs of addiction, AI will be able to use machine learning algorithms to identify patterns and behaviours, flag the player, alert the operator, and have a specialist team assess the case in question.

3. A New Frontier Of Games?

Online slots have never been better. The mechanics are innovative, fresh, and new. The graphics are incredible. Creators have a definitive idea of what they want to sell to the customer and make that vision a reality.

The speed in improvement has really happened over the previous decade or so.

It makes you think – if we've gone from basic video slot games online with a capped limit to complex cluster pay games with a max. win of 60,000x, then imagine how quickly the quality of the game will improve over the following ten years.

The industry generally expects Virtual Reality games to form part of the AI evolution in this regard, but watch out for peer-to-peer titles, too. Think video gaming but for slot enthusiasts.

Any cons?

The issue of biased algorithms and lack of transparency in AI systems remains a serious hurdle for operators.

As with any technology, there is a risk of bias being built into the algorithms used in iGaming and online gambling. This could lead to unfair outcomes for players or contribute to perpetuating harmful stereotypes and discrimination.

Dmitry Rogalchuk
With over 5 years of experience in iGaming, Dmitry Rogalchuk leads a content team at CasinoCanada, ensuring that every article on the CasinoCanada website is informative and engaging for our readers.
Head of Content
The University of British Columbia
The University of British Columbia & McGill University degrees, strategic marketing & content leadership expertise, sales strategies development
Expert in:
  • Content Management
  • Latest News in iGaming
  • Gambling Industry Knowledge
Last updated on: 19.03.2024

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